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Sciana _ Brand Creation
Naming / Logo Creation / Visual Identity
Naming / Logo Creation / Visual Identity
Naming / Logo Creation / Visual Identity
A preventative health-tech brand here to create healthier futures.
A preventative health-tech brand here to create healthier futures.
A preventative health-tech brand here to create healthier futures.
Sciana, formerly HealthyRX, needed a new name, brand identity, and clear positioning to reflect its ambition to become a leading and trusted health-tech brand. The name is a portmanteau of Lancisicana, the world’s first medical library, and Scientia, the Latin root for scan, whilst the identity draws inspiration from medical data points and the health continuum central to Sciana’s approach.
Sciana, formerly HealthyRX, needed a new name, brand identity, and clear positioning to reflect its ambition to become a leading and trusted health-tech brand. The name is a portmanteau of Lancisicana, the world’s first medical library, and Scientia, the Latin root for scan, whilst the identity draws inspiration from medical data points and the health continuum central to Sciana’s approach.
Sciana, formerly HealthyRX, needed a new name, brand identity, and clear positioning to reflect its ambition to become a leading and trusted health-tech brand. The name is a portmanteau of Lancisicana, the world’s first medical library, and Scientia, the Latin root for scan, whilst the identity draws inspiration from medical data points and the health continuum central to Sciana’s approach.
Direction
‘Here for healthier futures’ neatly captures Sciana’s ambition to promote early detection of health conditions and encourage preventative care by bringing healthcare funders, providers and patients together. The Sciana visual identity and wordmark has a refined quality with strong vertical forms and soft curved edges designed to represent a continuum of care. A contemporary aesthetic, the use of a single typeface, restrained colour palette and sharp, minimal layouts reinforce Sciana’s commitment to a quality over quantity approach to health-tech.
‘Here for healthier futures’ neatly captures Sciana’s ambition to promote early detection of health conditions and encourage preventative care by bringing healthcare funders, providers and patients together. The Sciana visual identity and wordmark has a refined quality with strong vertical forms and soft curved edges designed to represent a continuum of care. A contemporary aesthetic, the use of a single typeface, restrained colour palette and sharp, minimal layouts reinforce Sciana’s commitment to a quality over quantity approach to health-tech.
‘Here for healthier futures’ neatly captures Sciana’s ambition to promote early detection of health conditions and encourage preventative care by bringing healthcare funders, providers and patients together. The Sciana visual identity and wordmark has a refined quality with strong vertical forms and soft curved edges designed to represent a continuum of care. A contemporary aesthetic, the use of a single typeface, restrained colour palette and sharp, minimal layouts reinforce Sciana’s commitment to a quality over quantity approach to health-tech.
“The team truly focused on who we are and what we are trying to achieve – refreshingly different to other agency partners we’ve worked with in the past.”
Dr. Craig Nossel _ Co-Founder – Sciana
Project Details
Client
Sciana
Project
Brand Creation
Sectors
Healthcare + Professional Services + Technology
Services
Naming / Logo Creation / Visual Identity
Collaborators
Thomas Francione _ Lead Designer / Logo Creation Jim Ritchie _ Strategy + Positioning
©2025
©2025
©2025