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ISLA Vodka _ Identity + Product
Logo Creation / Visual Identity / Packaging / Art Direction
Logo Creation / Visual Identity / Packaging / Art Direction
Logo Creation / Visual Identity / Packaging / Art Direction
A premium vodka and RTD range positioned for life’s finer moments.
A premium vodka and RTD range positioned for life’s finer moments.
A premium vodka and RTD range positioned for life’s finer moments.
ISLA is a fresh addition to Australia’s competitive spirits and ready-to-drink market. Its distinctive identity was designed to stand out in a category dominated by novel newcomers and established premium players. Leaning into a modern, lifestyle aesthetic, featuring soft, muted colours and an elegant ‘I’ lettermark, the brand appeals to a predominantly female audience—the perfect complement to warm sunsets and sophisticated gatherings.
ISLA is a fresh addition to Australia’s competitive spirits and ready-to-drink market. Its distinctive identity was designed to stand out in a category dominated by novel newcomers and established premium players. Leaning into a modern, lifestyle aesthetic, featuring soft, muted colours and an elegant ‘I’ lettermark, the brand appeals to a predominantly female audience—the perfect complement to warm sunsets and sophisticated gatherings.
ISLA is a fresh addition to Australia’s competitive spirits and ready-to-drink market. Its distinctive identity was designed to stand out in a category dominated by novel newcomers and established premium players. Leaning into a modern, lifestyle aesthetic, featuring soft, muted colours and an elegant ‘I’ lettermark, the brand appeals to a predominantly female audience—the perfect complement to warm sunsets and sophisticated gatherings.
Direction
‘Made for life’s finer moments,’ ISLA evokes a sense of escapism and style, with a brand inspired by the laid-back island vibes we so easily imagine—sun, sea, and moments to savour. The identity’s muted pastel tones, sleek typography, and pared-back aesthetic not only reflect its all-natural ingredients and clean, refreshing flavours, but help ISLA stand out on crowded shelves. From bottles to cans and packaging, ISLA is an elegant and aspirational addition to the vodka and ready-to-drink category.
‘Made for life’s finer moments,’ ISLA evokes a sense of escapism and style, with a brand inspired by the laid-back island vibes we so easily imagine—sun, sea, and moments to savour. The identity’s muted pastel tones, sleek typography, and pared-back aesthetic not only reflect its all-natural ingredients and clean, refreshing flavours, but help ISLA stand out on crowded shelves. From bottles to cans and packaging, ISLA is an elegant and aspirational addition to the vodka and ready-to-drink category.
‘Made for life’s finer moments,’ ISLA evokes a sense of escapism and style, with a brand inspired by the laid-back island vibes we so easily imagine—sun, sea, and moments to savour. The identity’s muted pastel tones, sleek typography, and pared-back aesthetic not only reflect its all-natural ingredients and clean, refreshing flavours, but help ISLA stand out on crowded shelves. From bottles to cans and packaging, ISLA is an elegant and aspirational addition to the vodka and ready-to-drink category.
“The unique skillset and talent of the team combined with their professionalism make for one of the best creative partner companies in the industry.”
Ben Tucker _ Director – ISLA Vodka
Project Details
Client
ISLA Vodka
Project
Visual Identity / Product Design
Sectors
Alcoholic Beverages + Consumer Goods
Services
Logo Creation / Visual Identity / Packaging / Art Direction
Collaborators
Georgia Lowes _ Lead Designer Buffii Spence _ Design
©2025
©2025
©2025