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Inclusion Foundation _ Rebrand
Strategy / Architecture / Logo Creation / Brand Identity
Strategy / Architecture / Logo Creation / Brand Identity
Strategy / Architecture / Logo Creation / Brand Identity
An inclusive brand championing people with Down syndrome.
An inclusive brand championing people with Down syndrome.
An inclusive brand championing people with Down syndrome.
The Inclusion Foundation advocates for people with Down syndrome as equal and respected members of society. With programs emotion21 and Impact21, it provides opportunities in dance, fitness and wellness, and employment. To support its vision of changing how the world views and values people with Down syndrome, the organisation required an empowering and cohesive branded house to unite the foundation and its programs.
The Inclusion Foundation advocates for people with Down syndrome as equal and respected members of society. With programs emotion21 and Impact21, it provides opportunities in dance, fitness and wellness, and employment. To support its vision of changing how the world views and values people with Down syndrome, the organisation required an empowering and cohesive branded house to unite the foundation and its programs.
The Inclusion Foundation advocates for people with Down syndrome as equal and respected members of society. With programs emotion21 and Impact21, it provides opportunities in dance, fitness and wellness, and employment. To support its vision of changing how the world views and values people with Down syndrome, the organisation required an empowering and cohesive branded house to unite the foundation and its programs.
Direction
With its rallying cry ‘Count Me In’, the Inclusion Foundation seeks to empower and inspire people with Down syndrome. The visual identity is inspired by chromosome 21—the genetic marker of Down syndrome—and features three logo devices that evoke chromosomal and humanoid forms. These logos proudly celebrate the difference and individuality of people with Down syndrome. The broader identity and colour palette is warm and approachable, helping it connect with its core audience, while also being confident and professional, supporting its advocacy and fundraising efforts.
With its rallying cry ‘Count Me In’, the Inclusion Foundation seeks to empower and inspire people with Down syndrome. The visual identity is inspired by chromosome 21—the genetic marker of Down syndrome—and features three logo devices that evoke chromosomal and humanoid forms. These logos proudly celebrate the difference and individuality of people with Down syndrome. The broader identity and colour palette is warm and approachable, helping it connect with its core audience, while also being confident and professional, supporting its advocacy and fundraising efforts.
With its rallying cry ‘Count Me In’, the Inclusion Foundation seeks to empower and inspire people with Down syndrome. The visual identity is inspired by chromosome 21—the genetic marker of Down syndrome—and features three logo devices that evoke chromosomal and humanoid forms. These logos proudly celebrate the difference and individuality of people with Down syndrome. The broader identity and colour palette is warm and approachable, helping it connect with its core audience, while also being confident and professional, supporting its advocacy and fundraising efforts.
“I am sincerely appreciative of all the time, energy and passion that has gotten us here. The creative talents and passion of the team is amazing. A massive thanks for making this happen.”
Cate Sayers _ Founder + Director – Inclusion Foundation
Project Details
Client
Inclusion Foundation
Project
Rebrand / Brand Architecture
Sectors
Advocacy + Social Impact + Not For Profit
Services
Strategy / Architecture / Logo Creation / Brand Identity
Collaborators
Georgia Lowes _ Senior Design Jim Ritchie _ Strategy + Positioning Kate Keenan _ Consultant
©2025
©2025
©2025