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Dynamoney _ Brand Creation
Naming / Visual Identity / Brand Guidelines
Naming / Visual Identity / Brand Guidelines
Naming / Visual Identity / Brand Guidelines
A dynamic money partner built to keep small businesses moving.
A dynamic money partner built to keep small businesses moving.
A dynamic money partner built to keep small businesses moving.
Dynamoney emerged as a bold rebrand of Grow Finance, repositioning them from a one-of-many lender to a distinct online ‘money brand.’ The name, a portmanteau of dynamic, money and momentum, reflects the brand’s essence that ‘in business, momentum is everything.’ The identity is designed to stand proud in a staid category, bringing cues of speed, adaptability, professionalism, and individualism to the forefront.
Dynamoney emerged as a bold rebrand of Grow Finance, repositioning them from a one-of-many lender to a distinct online ‘money brand.’ The name, a portmanteau of dynamic, money and momentum, reflects the brand’s essence that ‘in business, momentum is everything.’ The identity is designed to stand proud in a staid category, bringing cues of speed, adaptability, professionalism, and individualism to the forefront.
Dynamoney emerged as a bold rebrand of Grow Finance, repositioning them from a one-of-many lender to a distinct online ‘money brand.’ The name, a portmanteau of dynamic, money and momentum, reflects the brand’s essence that ‘in business, momentum is everything.’ The identity is designed to stand proud in a staid category, bringing cues of speed, adaptability, professionalism, and individualism to the forefront.
Direction
‘Momentum is everything’ defines Dynamoney’s role as a proactive financial partner for SMEs. Its identity features bold typography, vibrant colours, and streamlined layouts that convey speed, adaptability, and a can-do mindset. The brand’s visual and verbal systems exude confidence and individuality – while maintaining professionalism – positioning Dynamoney as a standout player in financial services. From the name to the CVP and messaging, every element of Grow’s brand identity was reimagined to create a dynamic money brand that speaks directly to businesses.
‘Momentum is everything’ defines Dynamoney’s role as a proactive financial partner for SMEs. Its identity features bold typography, vibrant colours, and streamlined layouts that convey speed, adaptability, and a can-do mindset. The brand’s visual and verbal systems exude confidence and individuality – while maintaining professionalism – positioning Dynamoney as a standout player in financial services. From the name to the CVP and messaging, every element of Grow’s brand identity was reimagined to create a dynamic money brand that speaks directly to businesses.
‘Momentum is everything’ defines Dynamoney’s role as a proactive financial partner for SMEs. Its identity features bold typography, vibrant colours, and streamlined layouts that convey speed, adaptability, and a can-do mindset. The brand’s visual and verbal systems exude confidence and individuality – while maintaining professionalism – positioning Dynamoney as a standout player in financial services. From the name to the CVP and messaging, every element of Grow’s brand identity was reimagined to create a dynamic money brand that speaks directly to businesses.
“The Dynamoney name and brand are a great representation of who we are and what we do – taking a dynamic approach to solving SMEs’ financial challenges. The guys did a tremendous job on this one.”
David Verschoor _ Co-Founder + Co-CEO – Dynamoney
Project Details
Client
Grow Finance / Dynamoney
Project
Brand Creation + Visual Identity
Sectors
Financial + SME Lending
Services
Naming / Visual Identity / Brand Guidelines
Collaborators
Jim Ritchie _ Strategy Georgia Lowes _ Design Thomas Francione _ Design
©2025
©2025
©2025