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Castlerock _ Brand Refresh
Brand Advisory / Visual Identity / Brand Guidelines
Brand Advisory / Visual Identity / Brand Guidelines
Brand Advisory / Visual Identity / Brand Guidelines
A modern brand for a property funds manager always going further.
A modern brand for a property funds manager always going further.
A modern brand for a property funds manager always going further.
Castlerock is a property fund manager with a reputation for delivering strong returns for investors and creating positive outcomes for tenants and communities. Focused on bringing high-quality commercial tenancies to beyond-the-CBD, Castlerock’s brand positioning and identity were created to support its ambitions. The refreshed brand informs all aspects of its market presence, from investor and tenant collateral, to its CVP, to a contemporary website.
Castlerock is a property fund manager with a reputation for delivering strong returns for investors and creating positive outcomes for tenants and communities. Focused on bringing high-quality commercial tenancies to beyond-the-CBD, Castlerock’s brand positioning and identity were created to support its ambitions. The refreshed brand informs all aspects of its market presence, from investor and tenant collateral, to its CVP, to a contemporary website.
Castlerock is a property fund manager with a reputation for delivering strong returns for investors and creating positive outcomes for tenants and communities. Focused on bringing high-quality commercial tenancies to beyond-the-CBD, Castlerock’s brand positioning and identity were created to support its ambitions. The refreshed brand informs all aspects of its market presence, from investor and tenant collateral, to its CVP, to a contemporary website.
Direction
The ‘always going further’ brand positioning encapsulates Castlerock’s commitment to developing properties in non-CBD Australia, and its values-led approach to business. Similarly, the building block identity reflects Castlerock’s expertise in building properties, investment portfolios, and relationships. In a category that can be conservative and staid, the refreshed brand is dynamic and approachable. The revitalised green palette and building-block device symbolise growth and progress, building on 40-years of trusted relationships and property knowledge, within a modern and flexible identity system.
The ‘always going further’ brand positioning encapsulates Castlerock’s commitment to developing properties in non-CBD Australia, and its values-led approach to business. Similarly, the building block identity reflects Castlerock’s expertise in building properties, investment portfolios, and relationships. In a category that can be conservative and staid, the refreshed brand is dynamic and approachable. The revitalised green palette and building-block device symbolise growth and progress, building on 40-years of trusted relationships and property knowledge, within a modern and flexible identity system.
The ‘always going further’ brand positioning encapsulates Castlerock’s commitment to developing properties in non-CBD Australia, and its values-led approach to business. Similarly, the building block identity reflects Castlerock’s expertise in building properties, investment portfolios, and relationships. In a category that can be conservative and staid, the refreshed brand is dynamic and approachable. The revitalised green palette and building-block device symbolise growth and progress, building on 40-years of trusted relationships and property knowledge, within a modern and flexible identity system.
“The team invested significant time and energy to truly understand who we are and the value we deliver to our investors and tenants. The new brand platform and visual identity are genuine reflections of who we are – our ambitions and our values.”
Adam Bronts _ Director – Castlerock
Project Details
Client
Castlerock Property
Project
Brand Refresh / Brand Evolution
Sectors
Property + Professional Services + Investment
Services
Brand Advisory / Visual Identity / Brand Guidelines
Collaborators
Georgia Lowes _ Lead Designer Jim Ritchie _ Brand Strategy + Copywriting Studio Alt _ Website
©2025
©2025
©2025